Camden Town Brewery – Craft Beer Rising stand
We worked with long-time collaborators Camden Town Brewery on their stand at ‘Craft Beer Rising’. It was during our exhibition ‘BEER at Beach’ which we worked on collaboratively with the brewery, at the gallery – a stones throw from Craft Beer Rising’s Truman Brewery location.
We wanted to create something that presented Camden’s irreverent nature – fun, mischievous, and also it’s long-standing partnerships with exciting emerging artists and designers.
We invited Gaurab Thakali – who was exhibiting in ‘BEER at Beach’ – and whose 52nd Street artworks, about the Golden Age of Jazz, combined a mixture of great colour a great, personality-rich illustration, to illustrate the booth.
The booth resembled an advertisement on the outside for Camden… but when you approached the big beer, a door took you into a speakeasy-style bar – illustrated by Gaurab – with little details of Camden’s heritage – including it’s famous Brewery Bar – inside.
We also worked on a number of incrementals, including actors to invite people in, glasses featuring Gaurab’s characters and advertisements for Camden’s pubs and the ‘BEER at Beach’ exhibit.