Converse – Chuck Taylor All Star Made By You Campaign
Converse celebrated 100 years of the iconic Chuck Taylor’s with the “Made By You” Campaign – and the people who turn “Chucks” into their artistic canvas.
The campaign spotlights lived-in Chucks from the famous and the ordinary. Across art installations in cities all over the world, Converse showed how creative souls like Patti Smith, Andy Warhol and the musician next door customize their sneakers into well-worn, one-of-a-kind artworks — a practice that has become closely associated with the shoe as it reaches its centennial.
We commissioned 3 artists to respond to a competition entrants favourite influences including bands, colours and hobbies by illustrating, spraying and painting 100 pairs of Chucks.
We produced a short film for Converse of Jess Wilson, Toby Triumph and The A Board Dude working on the Chucks in their Studios, at our Gallery and on London rooftops and then delivered the pieces to the lucky winners at a SCHUH conference in Glasgow.
-Art Direction & Design